What
iMarketers: Harnessing the Passion
and Power of the Fan
Who
Jonathan Lowe
When
Friday October 28, 2011
11:30 AM - 1:30 PM
Where
Intuit corporate offices, 7535 Torrey Santa Fe Road, San Diego, CA 92129
Cost
$20.00
The LA Kings have become leaders in the digital and social media space within the NHL and sports industry - activating their fans as their most powerful marketing tool. This discussion addresses the key social and digital initiatives that helped the Kings achieve profound results utilizing Facebook, Twitter, Pandora and more. In addition, case studies, tactics and best practices are revealed, insights meaningful to businesses beyond the world of sports. As the Kings look forward to the 2011-12 season, their upcoming strategies and digital partnerships are also discussed.
Meet the Speaker:Jonathan Lowe is a strategic marketing and promotions professional with a proven track record of creating dynamic and innovative campaigns for sports teams, live events, music artists and consumer products. A passionate and driven team leader, Jonathan successfully empowers his team to turn ideas into action,while operating within a budget and focusing on profitbility. His extensive experience and knowledge of current lifestyle and market trends allows him to bring a fresh and creative approach to each project.
In his 10th year with sports and live event leader, AEG (Anschutz Entertainment Group), Jonathan has created and executed marketing campaigns for its most prized assets in Los Angeles: STAPLES Center, The Los Angeles Kings and The Home Depot Center, (a $150M venue launched in 2003 that is home to the LA Galaxy). Four years ago, Jonathan shifted his role within AEG to focus on the Kings and currently serves as the Vice President of Marketing for the hockey club, overseeing the team's advertising and promotions, website, digital media strategy, game presentation and events.
Jonathan's marketing campaigns and promotions have received regional and national recognition in media outlets including the LA Times, Daily News, Forbes.com, MSN.com, Fast Company, Life Magazine.com, Los Angeles Business Journal, Entertainment Tonight, E!News, ABC (Los Angeles), ESPN TV, FoxSports.com and SI.com. In 2005, Jonathan helped to successfully re-launch the Los Angeles Kings after a year-long NHL lockout. In addition, Jonathan has created marketing and promotions campaigns for The Los Angeles Lakers, Ten World Championship Boxing Events, Celine Dion's Las Vegas Show A NEW DAY, The King Tut Exhibit at LACMA as well as national concert tours with Prince and Rod Stewart, just to name a few.
Can't make and still want to share some ideas? Email me directly lee.mills@gmail.com.
